Marketing Manager - Innovation - South Korea

Marketing Manager, Product Innovation – South Korea

Region: Gang Nam, Seoul

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our APAC team as a Marketing Manager – Product Innovation based in Seoul, South Korea. The Marketing Manager – Product Innovation supports the team with playing a key role to develop and implement product and innovation strategies for the South Korea market, in line with Regional and Global strategy and guidelines.

Under the direction of the South Korea Marketing Director and working closely with the Asia Pacific Head of Culinary and Innovation; and the broader South Korea marketing team, they will manage all aspects of product innovation strategy including (i) analyzing trends in the South Korea market, (ii) identifying innovative platforms and products to drive Subway’s menu and brand transformation objectives, (ii) driving product improvement through technical R&D initiatives with suppliers, IPCA and external chefs and (iv) managing the NPD Stage Gate process to validate and commercialize product innovation initiatives. They will work closely with IPCA to ensure timely delivery of products and ingredients from the

warehouse.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

Product and Innovation Strategy Planning:

• Conduct market analysis and gather guest feedback to identify trends and opportunities.
• Lead the ideation and development of new products aligned with business goals and guest needs.
• Lead commercial strategy including COGS management, pricing to maximize sales and profitability.

Product and Innovation Strategy Commercialization and Execution: 

• Lead NPD Stage Gate process, working closely with cross-functional teams including Operations, IT, Supply Chain and FSQA to ensure successful launch.
• Analyze sales performance, guest feedback, and market trends to evaluate the success of product launch.
• Lead innovation of existing products to meet market trends and guest needs.
• Optimize menu architecture to maximize sales and profitability
• Partner with IPCA to develop financials to support concept profitability (pre-market, short- and medium-term food costs) and Operations/Training to effectively manage new product launch process in Subway restaurants.
• Support FSQA and IPCA to develop, coordinate and execute ingredient sourcing strategy based on analysis of trade and local constraints e.g. supplier capability, logistics and distribution

Qualifications (some examples listed below):

• Bachelor's of Degree (Preferred) in Marketing, Business Management Specialization
• Minimum of 2-6 years’ experience in a within Restaurant, QSR, Food Ingredients (Meats and Dairy) or FMCG Food companies, with a substantial portion of time spent in innovation and product strategy development and execution

• Technical Proficiencies: Microsoft Office Suite programs: Word, Excel, PowerPoint, Outlook

• Able to multi-task, prioritize workload and comfortable working within a fast-paced environment.
• Strong communication skills, detail oriented
• Interpersonal, relationship-building and networking skills with a self-motivated attitude to work.

• Language requirements: Fluent in English & Korean – any additional language a plus.
• Ability and willingness to travel (local & region) when required

What do we Offer?

• Competitive Bonus
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• And Many More…..