MotoSport Paid Media Manager

JOB OVERVIEW:

As the Paid Media Manager, you will be responsible for developing and executing paid media strategies across multiple channels to drive revenue, ROI, customer acquisition, and brand awareness. You are data- driven, have a strong background in optimizing paid search, paid social, and shopping channels under tightly managed budgets. You also have experience managing external agency relationships.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Improve efficiency and drive profitable growth through paid media campaigns across multiple platforms, including Google Ads, Bing, and Meta Ads Manager.
• Measure and analyze performance, and identify new opportunities based on both internal and external platform sources.
• Monitor campaign performance and provide regular reporting and analysis to stakeholders, including senior leadership.
• Partner with Marketing Analytics on planning, forecasting, and spend/efficiency targets.
• Lead testing within existing channels in addition to new ones to help diversify mix with learnings that can be scaled to other channels or across sites.
• Implement and continually test new creative messaging, landing pages, campaigns, and tools.
• Coordinate with merchandising team to drive profitable sales of key inventory investments.
• Collaborate closely with creative and brand teams to create and execute compelling image and video ads.
• Stay up to date with industry trends, best practices, and emerging technologies in the paid media space, and provide recommendations for incorporating new strategies and tactics into our campaigns.

QUALIFICATIONS, SKILLS & ABILITIES:

• 3+ years of experience in paid media management at scale, preferably in a retail ecommerce environment, with a proven track record of driving performance.
• Hands-on experience working with Google Marketing Platforms (SA360, GA360) and Paid Social platforms (Meta, TikTok, etc.).
• Strong background improving efficiency in direct response marketing channels through testing and process improvement.
• Outstanding analytical and problem-solving skills with ability to conduct meaningful tests and draw actionable conclusions.
• Experience with in-platform measurement capabilities such as Conversion Lift, Brand Lift, and A/B testing/Experiments.
• Advanced Excel skills are a must (e.g. index match, pivot tables, string extrapolation, etc.).
• Ability to manage channel-level budgets, forecasts, and goals.
• Strong understanding of enterprise analytics tools like Omniture or Google Analytics.
• Ability to manage multiple complex projects at once.
• Excellent communication and presentation skills.

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