710 - 4Marketing_Manager

Summary:

The Marketing Manager at Quest Medical, Inc. plays a pivotal role in driving the company's marketing initiatives across its diverse product lines serving cardiac surgery, infusion therapy, and ophthalmology. This position requires an experienced leader with a strategic mindset, capable of managing personnel, collaborating with cross-functional teams, and implementing effective marketing strategies to support sales efforts.

General Duties and Responsibilities:

• Coordinate, organize, and manage all marketing, advertising, and promotional activities in alignment with the Director of Sales and Marketing, ensuring adherence to allocated budgets.
• Leading projects encompassing trade show planning and logistics, including packing and setup.
• Drafting Engineering Change Orders, revising product labeling, and updating the company website.
• Defining strategies to support the product lifecycle effectively.
• Oversee the creation and management of marketing messaging, collateral, and presentations from ideation to production, ensuring alignment with brand guidelines and strategic objectives.
• Conduct thorough market analysis through customer and competitive research to identify trends, opportunities, and challenges in target markets.
• Collaborate with the Director of Sales and Marketing to develop comprehensive marketing plans for new and existing products, ensuring timely implementation and execution.
• Evaluate the effectiveness of marketing plans and projects through rigorous analytics and reporting, making data-driven recommendations for optimization.
• Drive the expansion and development of digital marketing platforms, including website analytics/metrics and social media channels, delegating monitoring and reporting tasks as needed.
• Identify and recommend appropriate mediums to promote Quest Medical, Inc., products, tailoring strategies to target audiences and market segments.
• Provide tradeshow support including, but not limited to: Application submission, hotel and flight coordination, shipping logistics, set up and dismantle of tradeshow booths, engagement with current and prospective customers.
• Observe clinical cases in hospitals to gain insights into customer needs and product usage, meeting requirements to enter hospitals via facility credentialing processes.
• Maintain open communication channels, providing prompt, clear, and concise responses to internal and external stakeholders.
• Foster strong inter and intra-departmental relationships at Quest Medical, Inc., facilitating collaboration and alignment across teams.
• Ensure coverage across all Quest product lines, both domestically and internationally, adapting strategies as needed to address regional differences.
• Monitor industry best practices and evidence-based approaches, exploring opportunities for clinical drivers to enhance marketing effectiveness. Coordinate, organize and manage all marketing, advertising and promotional staff and activities; collaborating with Sales and Marketing Director to appropriately manage budgets.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred.
• Minimum of 5 years of experience in marketing, with a proven record of accomplishment of success in a managerial or supervisory role.
• Demonstrated expertise in developing and executing marketing strategies, particularly within the medical device or healthcare industry.
• Strong analytical skills, with the ability to interpret data and draw actionable insights to drive marketing decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Possess the ability to create a compelling PowerPoint presentations and deliver them effectively.
• Proficiency in digital marketing platforms, including website analytics, SEO, SEM, and social media management.
• Strategic mindset, with the ability to think creatively and innovatively to solve complex marketing challenges.
• Proven leadership capabilities, including the ability to motivate and inspire teams to achieve shared goals.
• Knowledge of regulatory requirements and compliance standards within the medical device industry is desirable.
• Demonstrate an excellent command of the English language, proficiency in proofreading for grammatical and spelling errors, and be adept at using all Microsoft programs.
• Valid US Driver’s License

Why Join Us:
 Mid-size company with great company culture that is well diverse
Have a voice in the company
Average tenure for employee population is 7 years
401k with employee matching available
Paid vacation, health/dental/vision, and other excellent benefits

An Equal Opportunity Employer